Enroll 360/Intersect

Todd Feathers filed this request with the East Stroudsburg University of Pennsylvania.
Est. Completion None
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No Responsive Documents

Communications

From: Todd Feathers

To Whom It May Concern:

Pursuant to the Pennsylvania Right to Know Act, I hereby request the following records:

1) All contracts and statements of work between the university and EAB and/or Intersect (formerly Hobsons' Intersect). In particular, this should include contracts and statements of work related to EAB's Enroll 360 product and/or Intersect. This should also include any sole source justification documents.

2) All user manuals and employee training materials for Enroll 360 and/or Intersect.

3) Documentation of the Enroll 360 and Intersect predictive models the university uses to help identify prospective students, target student recruitment and advertising, determine financial aid, or inform other recruitment and enrollment decisions. This should include any documents—often called predictive model reports, data libraries, model performance reports, etc.—that describe the statistical and machine learning methods the model uses (e.g., logistical regression, gradient boosting, etc.), what data was used to train the predictive models, what data variables are incorporated in the models, how those variables are weighted, and/or how those models perform.

4) A list of the student academic and demographic variables that university employees can select from within the Intersect software to target recruitment messages to specific groups of students. If a list does not already exist, I will accept screenshots of the variables from the Intersect software.

5) Documentation of all targeted recruitment messages the university has sent through Intersect since Jan. 1, 2019. This should include, where possible, the student academic and demographic variables used to target those messages and impact and ROI reports for those messages.

Should you have any questions about any aspect of this request, please don't hesitate to ask.

I ask that all fees be waived as I am a journalist and intend to use the requested records to publish articles in the public interest. In the event you choose to impose fees, I request a detailed breakdown of the fees, including the hourly wage of each employee involved and an explanation justifying the employee hours required to fulfill the request.

Should you choose to reject this request or redact portions of it, I ask that you provide a detailed breakdown of the statutory exemptions and associated case law underlying your decision to withhold each/any portions from public review.

The requested documents will be made available to the general public, and this request is not being made for commercial purposes.

In the event that there are fees, I would be grateful if you would inform me of the total charges in advance of fulfilling my request. I would prefer the request filled electronically, by e-mail attachment if available or CD-ROM if not.

Thank you in advance for your anticipated cooperation in this matter. I look forward to receiving your response to this request within 5 business days, as the statute requires.

Sincerely,

Todd Feathers

From: East Stroudsburg University

ON BEHALF OF
Interim Vice President
For Administrative Services
& Right to Know Officer
________________________________
This e-mail acknowledges receipt by East Stroudsburg University of Pennsylvania of your written request for records under the Pennsylvania Right-to-Know Law (65 P. S. §§ 67.101 et seq.,) ("RTKL"). Your request was received by this office on January 14, 2022. Therefore, under the RTKL, a written response to your request is due on or before January 21, 2022. This e-mail is provided pursuant to that requirement.

You requested copies of the following information:

1. All contracts and statements of work between the university and EAB and/or Intersect (formerly Hobsons’ Intersect). In particular, this should include contracts and statements of work related to EAB’s Enroll 360 product and/or Intersect. This should also include any sole source justification documents.
2. All user manuals and employee training materials for Enroll 360 and/or Intersect.
3. Documentation of the Enroll 360 and Intersect predictive models the university uses to help identify prospective students, target student recruitment and advertising, determine financial aid, or inform other recruitment and enrollment decisions. This should include any documents – often called predictive model reports, data libraries, model performance reports, etc. – that describe the statistical and machine learning methods the model uses. (e.g., logistical regression, gradient boosting, etc.), what data was used to train the predictive models, what data variables are incorporated in the models, how those variables are weighted, and/or how those models perform.
4. A list of the student academic and demographic variables that university employees can select from within the Intersect software to target recruitment messages to specific groups of students. If a list does not already exist, I will accept screen shots of the variables from the Intersect software.
5. Documentation of all targeted recruitment messages the university has sent through Intersect since January 1, 2019. This should include, where possible, the student academic and demographic variables used to target those messages and impact and ROI reports for those messages.
6.
Your request is denied, as East Stroudsburg University does not have the records that you seek.

You have a right to appeal this denial of information, in writing, to Office of Open Records, 333 Market Street, 16th Floor, Harrisburg, PA 17101. If you choose to file an appeal you must do so within 15 business days of the mailing date of this response. 65 P.S. §67.1101.

Please be advised that this correspondence will serve to close this record with our office as permitted by law.

Office of the Right to Know Officer
Interim Vice President for Administrative Services
Administration and Finance
East Stroudsburg University
200 Prospect Street
East Stroudsburg, PA 18301-2999
(570)422-3201 (office)

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