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Breaking it Down: What happens when companies sponsor free tolls on the MassPike?

Breaking it Down: What happens when companies sponsor free tolls on the MassPike?

The Allston-Brighton toll at Interchange 19 of the Massachusetts Turnpike only costs $1.25 (or $1 with an EZ Pass/FastLane), but some companies are hoping that drivers will be so grateful to be relieved of the hurried, last-minute search for quarters between the car seat and door that they’ll spend upwards of $70 on their next pair of heels or concert tickets.

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