Back in 2010, in an effort to keep the local black bear population down, former New Jersey Governor Chris Christie reinstated the state’s annual bear hunting season. Despite record numbers the first year, the New Jersey Division of Fish and Wildlife noticed a massive drop-off in the seasons that followed. So to bolster the argument that hunting was the most effective means of population control, in 2014 they decided upon a rather novel way of encouraging people to shoot more bears: state-issued cookbooks.