Enroll 360/Intersect

Dear Mr. Feathers:
Thank you for submitting your request for government records of Rutgers, The State University of New Jersey. Your request has been received and is being processed in accordance with the New Jersey Open Public Records Act (OPRA), NJSA 47:1 et seq. Your request was received through the online, public portal Rutgers University Open Public Records Center of this office on 10/21/2021 and given the reference number R006941-102121.

Your request will be forwarded to the Office of the Custodian of Records for review and processing, including determining the volume of responsive documents and any potential costs associated with satisfying your request. Please note, the N.J. Open Public Records Act does not require the University to create new documents, to conduct research, or to answer questions for information.

Records Requested: To Whom It May Concern:

Pursuant to the New Jersey Open Public Records Act, I hereby request the following records:

1) All contracts and statements of work between the university and EAB and/or Intersect (formerly Hobson's Intersect). In particular, this should include contracts and statements of work related to EAB's Enroll 360 product and/or Intersect. This should also include any sole source justification documents.

2) All user manuals and employee training materials for Enroll 360 and/or Intersect.

3) Documentation of the Enroll 360 and Intersect predictive models the university uses to help identify prospective students, target student recruitment and advertising, determine financial aid, or inform other recruitment and enrollment decisions. This should include any documents—often called predictive model reports, data libraries, model performance reports, etc.—that describe the statistical and machine learning methods the model uses (e.g., logistical regression, gradient boosting, etc.), what data was used to train the predictive models, what data variables are incorporated in the models, how those variables are weighted, and/or how those models perform.

4) A list of the student academic and demographic variables that university employees can select from within the Intersect software to target recruitment messages to specific groups of students. If a list does not already exist, I will accept screenshots of the variables from the Intersect software.

5) Documentation of all targeted recruitment messages the university has sent through Intersect since Jan. 1, 2019. This should include, where possible, the student academic and demographic variables used to target those messages and impact and ROI reports for those messages.

Should you have any questions about any aspect of this request, please don't hesitate to ask.

I ask that all fees be waived as I am a journalist and intend to use the requested records to publish articles in the public interest. In the event you choose to impose fees, I request a detailed breakdown of the fees, including the hourly wage of each employee involved and an explanation justifying the employee hours required to fulfill the request.

Should you choose to reject this request or redact portions of it, I ask that you provide a detailed breakdown of the statutory exemptions and associated case law underlying your decision to withhold each/any portions from public review.

The requested documents will be made available to the general public, and this request is not being made for commercial purposes.

In the event that there are fees, I would be grateful if you would inform me of the total charges in advance of fulfilling my request. I would prefer the request filled electronically, by e-mail attachment if available or CD-ROM if not.

Thank you in advance for your anticipated cooperation in this matter. I look forward to receiving your response to this request within 7 business days, as the statute requires.

Sincerely,

Todd Feathers

Upload documents directly: https://www.muckrock.com/
The Office of the Custodian of Records uses the Rutgers University Open Public Records Center to communicate with you, respond to and track all open public records requests.  If you have submitted your request electronically through Rutgers Open Public Records Center portal, you have already been required to create an account.

Notice to First Time Portal Users:
If you are a first time user and did not submit your request through the public portal, you are receiving this request because the Rutgers Office of the Custodian has created an account for you at the Rutgers University Open Public Records Center .
To access your account and view your request:

1.Go to: 2. Select/open  "My Records Center" Rutgers University Open Public Records Center.
3. Enter your email and password as provided in your previously received Welcome Letter.

You can monitor your request through the Rutgers University Open Public Records Center at "My Request Center."
Thank you and if you have questions, you  may contact the OPRA Administrator at (973) 972-1981.

Rutgers, The State University of New Jersey
University Custodian of Records
Office of Enterprise Risk Management, Ethics and Compliance
65 Bergen Street, Ste. 1346
Newark, New Jersey 07101-1709
Phone: (973) 972-1981
Fax: (973) 972-2396

--- Please respond above this line ---

Reference: Rutgers Open Public Records Request # R006941-102121

Dear Mr. Feathers,
Please accept this letter as the University Custodian of Records response to your request for records pursuant to the Open Public Records Act (“OPRA”). On October 21, 2021, this office received your request for the following:
“To Whom It May Concern:

Pursuant to the New Jersey Open Public Records Act, I hereby request the following records:

1) All contracts and statements of work between the university and EAB and/or Intersect (formerly Hobson's Intersect). In particular, this should include contracts and statements of work related to EAB's Enroll 360 product and/or Intersect. This should also include any sole source justification documents.

2) All user manuals and employee training materials for Enroll 360 and/or Intersect.

3) Documentation of the Enroll 360 and Intersect predictive models the university uses to help identify prospective students, target student recruitment and advertising, determine financial aid, or inform other recruitment and enrollment decisions. This should include any documents—often called predictive model reports, data libraries, model performance reports, etc.—that describe the statistical and machine learning methods the model uses (e.g., logistical regression, gradient boosting, etc.), what data was used to train the predictive models, what data variables are incorporated in the models, how those variables are weighted, and/or how those models perform.

4) A list of the student academic and demographic variables that university employees can select from within the Intersect software to target recruitment messages to specific groups of students. If a list does not already exist, I will accept screenshots of the variables from the Intersect software.

5) Documentation of all targeted recruitment messages the university has sent through Intersect since Jan. 1, 2019. This should include, where possible, the student academic and demographic variables used to target those messages and impact and ROI reports for those messages.

Should you have any questions about any aspect of this request, please don't hesitate to ask.

I ask that all fees be waived as I am a journalist and intend to use the requested records to publish articles in the public interest. In the event you choose to impose fees, I request a detailed breakdown of the fees, including the hourly wage of each employee involved and an explanation justifying the employee hours required to fulfill the request.

Should you choose to reject this request or redact portions of it, I ask that you provide a detailed breakdown of the statutory exemptions and associated case law underlying your decision to withhold each/any portions from public review.

The requested documents will be made available to the general public, and this request is not being made for commercial purposes.

In the event that there are fees, I would be grateful if you would inform me of the total charges in advance of fulfilling my request. I would prefer the request filled electronically, by e-mail attachment if available or CD-ROM if not.

Thank you in advance for your anticipated cooperation in this matter. I look forward to receiving your response to this request within 7 business days, as the statute requires.

Sincerely,

Todd Feathers

Upload documents directly: https://www.muckrock.com/
The University has reviewed your request and requires an extension until November 10, 2021. If you have any questions or concerns, please contact me at my office at 973.972.1981.
Sincerely,
Jewell Battle
University Custodian of Records
Rutgers, The State University of New Jersey
973.972.1981

--- Please respond above this line ---

Reference: Rutgers Open Public Records Request # R006941-102121

Dear Mr. Feathers,
Please accept this letter as the University Custodian of Records response to your request for records pursuant to the Open Public Records Act (“OPRA”). On October 21, 2021, this office received your request for the following:
“To Whom It May Concern:

Pursuant to the New Jersey Open Public Records Act, I hereby request the following records:

1) All contracts and statements of work between the university and EAB and/or Intersect (formerly Hobson's Intersect). In particular, this should include contracts and statements of work related to EAB's Enroll 360 product and/or Intersect. This should also include any sole source justification documents.

2) All user manuals and employee training materials for Enroll 360 and/or Intersect.

3) Documentation of the Enroll 360 and Intersect predictive models the university uses to help identify prospective students, target student recruitment and advertising, determine financial aid, or inform other recruitment and enrollment decisions. This should include any documents—often called predictive model reports, data libraries, model performance reports, etc.—that describe the statistical and machine learning methods the model uses (e.g., logistical regression, gradient boosting, etc.), what data was used to train the predictive models, what data variables are incorporated in the models, how those variables are weighted, and/or how those models perform.

4) A list of the student academic and demographic variables that university employees can select from within the Intersect software to target recruitment messages to specific groups of students. If a list does not already exist, I will accept screenshots of the variables from the Intersect software.

5) Documentation of all targeted recruitment messages the university has sent through Intersect since Jan. 1, 2019. This should include, where possible, the student academic and demographic variables used to target those messages and impact and ROI reports for those messages.

Should you have any questions about any aspect of this request, please don't hesitate to ask.

I ask that all fees be waived as I am a journalist and intend to use the requested records to publish articles in the public interest. In the event you choose to impose fees, I request a detailed breakdown of the fees, including the hourly wage of each employee involved and an explanation justifying the employee hours required to fulfill the request.

Should you choose to reject this request or redact portions of it, I ask that you provide a detailed breakdown of the statutory exemptions and associated case law underlying your decision to withhold each/any portions from public review.

The requested documents will be made available to the general public, and this request is not being made for commercial purposes.

In the event that there are fees, I would be grateful if you would inform me of the total charges in advance of fulfilling my request. I would prefer the request filled electronically, by e-mail attachment if available or CD-ROM if not.

Thank you in advance for your anticipated cooperation in this matter. I look forward to receiving your response to this request within 7 business days, as the statute requires.

Sincerely,

Todd Feathers

Upload documents directly: https://www.muckrock.com/
The University has reviewed your request and requires an extension until November 18, 2021. If you have any questions or concerns, please contact me at my office at 973.972.1981.
Sincerely,
Jewell Battle
University Custodian of Records
Rutgers, The State University of New Jersey
973.972.1981

--- Please respond above this line ---

Reference: Rutgers Open Public Records Request # R006941-102121

Dear Mr. Feathers,
Please accept this letter as the University Custodian of Records response to your request for records pursuant to the Open Public Records Act (“OPRA”). On October 21, 2021, this office received your request for the following:
“To Whom It May Concern:

Pursuant to the New Jersey Open Public Records Act, I hereby request the following records:

1) All contracts and statements of work between the university and EAB and/or Intersect (formerly Hobson's Intersect). In particular, this should include contracts and statements of work related to EAB's Enroll 360 product and/or Intersect. This should also include any sole source justification documents.

2) All user manuals and employee training materials for Enroll 360 and/or Intersect.

3) Documentation of the Enroll 360 and Intersect predictive models the university uses to help identify prospective students, target student recruitment and advertising, determine financial aid, or inform other recruitment and enrollment decisions. This should include any documents—often called predictive model reports, data libraries, model performance reports, etc.—that describe the statistical and machine learning methods the model uses (e.g., logistical regression, gradient boosting, etc.), what data was used to train the predictive models, what data variables are incorporated in the models, how those variables are weighted, and/or how those models perform.

4) A list of the student academic and demographic variables that university employees can select from within the Intersect software to target recruitment messages to specific groups of students. If a list does not already exist, I will accept screenshots of the variables from the Intersect software.

5) Documentation of all targeted recruitment messages the university has sent through Intersect since Jan. 1, 2019. This should include, where possible, the student academic and demographic variables used to target those messages and impact and ROI reports for those messages.

Should you have any questions about any aspect of this request, please don't hesitate to ask.

I ask that all fees be waived as I am a journalist and intend to use the requested records to publish articles in the public interest. In the event you choose to impose fees, I request a detailed breakdown of the fees, including the hourly wage of each employee involved and an explanation justifying the employee hours required to fulfill the request.

Should you choose to reject this request or redact portions of it, I ask that you provide a detailed breakdown of the statutory exemptions and associated case law underlying your decision to withhold each/any portions from public review.

The requested documents will be made available to the general public, and this request is not being made for commercial purposes.

In the event that there are fees, I would be grateful if you would inform me of the total charges in advance of fulfilling my request. I would prefer the request filled electronically, by e-mail attachment if available or CD-ROM if not.

Thank you in advance for your anticipated cooperation in this matter. I look forward to receiving your response to this request within 7 business days, as the statute requires.

Sincerely,

Todd Feathers

Upload documents directly: https://www.muckrock.com/
The University has reviewed your request and requires an extension until November 24, 2021. If you have any questions or concerns, please contact me at my office at 973.972.1981.
Sincerely,
Jewell Battle
University Custodian of Records
Rutgers, The State University of New Jersey
973.972.1981

--- Please respond above this line ---

Reference: Rutgers Open Public Records Request # R006941-102121

Dear Mr. Feathers,
Please accept this letter as the University Custodian of Records response to your request for records pursuant to the Open Public Records Act (“OPRA”). On October 21, 2021, this office received your request for the following:
“To Whom It May Concern:

Pursuant to the New Jersey Open Public Records Act, I hereby request the following records:

1) All contracts and statements of work between the university and EAB and/or Intersect (formerly Hobson's Intersect). In particular, this should include contracts and statements of work related to EAB's Enroll 360 product and/or Intersect. This should also include any sole source justification documents.

2) All user manuals and employee training materials for Enroll 360 and/or Intersect.

3) Documentation of the Enroll 360 and Intersect predictive models the university uses to help identify prospective students, target student recruitment and advertising, determine financial aid, or inform other recruitment and enrollment decisions. This should include any documents—often called predictive model reports, data libraries, model performance reports, etc.—that describe the statistical and machine learning methods the model uses (e.g., logistical regression, gradient boosting, etc.), what data was used to train the predictive models, what data variables are incorporated in the models, how those variables are weighted, and/or how those models perform.

4) A list of the student academic and demographic variables that university employees can select from within the Intersect software to target recruitment messages to specific groups of students. If a list does not already exist, I will accept screenshots of the variables from the Intersect software.

5) Documentation of all targeted recruitment messages the university has sent through Intersect since Jan. 1, 2019. This should include, where possible, the student academic and demographic variables used to target those messages and impact and ROI reports for those messages.

Should you have any questions about any aspect of this request, please don't hesitate to ask.

I ask that all fees be waived as I am a journalist and intend to use the requested records to publish articles in the public interest. In the event you choose to impose fees, I request a detailed breakdown of the fees, including the hourly wage of each employee involved and an explanation justifying the employee hours required to fulfill the request.

Should you choose to reject this request or redact portions of it, I ask that you provide a detailed breakdown of the statutory exemptions and associated case law underlying your decision to withhold each/any portions from public review.

The requested documents will be made available to the general public, and this request is not being made for commercial purposes.

In the event that there are fees, I would be grateful if you would inform me of the total charges in advance of fulfilling my request. I would prefer the request filled electronically, by e-mail attachment if available or CD-ROM if not.

Thank you in advance for your anticipated cooperation in this matter. I look forward to receiving your response to this request within 7 business days, as the statute requires.

Sincerely,

Todd Feathers

Upload documents directly: https://www.muckrock.com/
The University has reviewed your request and requires an extension until December 3, 2021. If you have any questions or concerns, please contact me at my office at 973.972.1981.
Sincerely,
Jewell Battle
University Custodian of Records
Rutgers, The State University of New Jersey
973.972.1981

--- Please respond above this line ---

Reference: Rutgers Open Public Records Request # R006941-102121

Dear Mr. Feathers,
Please accept this letter as the University Custodian of Records response to your request for records pursuant to the Open Public Records Act (“OPRA”). On October 21, 2021, this office received your request for the following:
“To Whom It May Concern:

Pursuant to the New Jersey Open Public Records Act, I hereby request the following records:

1) All contracts and statements of work between the university and EAB and/or Intersect (formerly Hobson's Intersect). In particular, this should include contracts and statements of work related to EAB's Enroll 360 product and/or Intersect. This should also include any sole source justification documents.

2) All user manuals and employee training materials for Enroll 360 and/or Intersect.

3) Documentation of the Enroll 360 and Intersect predictive models the university uses to help identify prospective students, target student recruitment and advertising, determine financial aid, or inform other recruitment and enrollment decisions. This should include any documents—often called predictive model reports, data libraries, model performance reports, etc.—that describe the statistical and machine learning methods the model uses (e.g., logistical regression, gradient boosting, etc.), what data was used to train the predictive models, what data variables are incorporated in the models, how those variables are weighted, and/or how those models perform.

4) A list of the student academic and demographic variables that university employees can select from within the Intersect software to target recruitment messages to specific groups of students. If a list does not already exist, I will accept screenshots of the variables from the Intersect software.

5) Documentation of all targeted recruitment messages the university has sent through Intersect since Jan. 1, 2019. This should include, where possible, the student academic and demographic variables used to target those messages and impact and ROI reports for those messages.

Should you have any questions about any aspect of this request, please don't hesitate to ask.

I ask that all fees be waived as I am a journalist and intend to use the requested records to publish articles in the public interest. In the event you choose to impose fees, I request a detailed breakdown of the fees, including the hourly wage of each employee involved and an explanation justifying the employee hours required to fulfill the request.

Should you choose to reject this request or redact portions of it, I ask that you provide a detailed breakdown of the statutory exemptions and associated case law underlying your decision to withhold each/any portions from public review.

The requested documents will be made available to the general public, and this request is not being made for commercial purposes.

In the event that there are fees, I would be grateful if you would inform me of the total charges in advance of fulfilling my request. I would prefer the request filled electronically, by e-mail attachment if available or CD-ROM if not.

Thank you in advance for your anticipated cooperation in this matter. I look forward to receiving your response to this request within 7 business days, as the statute requires.

Sincerely,

Todd Feathers

Upload documents directly: https://www.muckrock.com/
The University has reviewed your request and requires an extension until December 10, 2021. If you have any questions or concerns, please contact me at my office at 973.972.1981.
Sincerely,
Jewell Battle
University Custodian of Records
Rutgers, The State University of New Jersey
973.972.1981

--- Please respond above this line ---

Reference: Rutgers Open Public Records Request # R006941-102121

Dear Mr. Feathers,
Please accept this letter as the University Custodian of Records response to your request for records pursuant to the Open Public Records Act (“OPRA”). On October 21, 2021, this office received your request for the following:
“To Whom It May Concern:

Pursuant to the New Jersey Open Public Records Act, I hereby request the following records:

1) All contracts and statements of work between the university and EAB and/or Intersect (formerly Hobson's Intersect). In particular, this should include contracts and statements of work related to EAB's Enroll 360 product and/or Intersect. This should also include any sole source justification documents.

2) All user manuals and employee training materials for Enroll 360 and/or Intersect.

3) Documentation of the Enroll 360 and Intersect predictive models the university uses to help identify prospective students, target student recruitment and advertising, determine financial aid, or inform other recruitment and enrollment decisions. This should include any documents—often called predictive model reports, data libraries, model performance reports, etc.—that describe the statistical and machine learning methods the model uses (e.g., logistical regression, gradient boosting, etc.), what data was used to train the predictive models, what data variables are incorporated in the models, how those variables are weighted, and/or how those models perform.

4) A list of the student academic and demographic variables that university employees can select from within the Intersect software to target recruitment messages to specific groups of students. If a list does not already exist, I will accept screenshots of the variables from the Intersect software.

5) Documentation of all targeted recruitment messages the university has sent through Intersect since Jan. 1, 2019. This should include, where possible, the student academic and demographic variables used to target those messages and impact and ROI reports for those messages.

Should you have any questions about any aspect of this request, please don't hesitate to ask.

I ask that all fees be waived as I am a journalist and intend to use the requested records to publish articles in the public interest. In the event you choose to impose fees, I request a detailed breakdown of the fees, including the hourly wage of each employee involved and an explanation justifying the employee hours required to fulfill the request.

Should you choose to reject this request or redact portions of it, I ask that you provide a detailed breakdown of the statutory exemptions and associated case law underlying your decision to withhold each/any portions from public review.

The requested documents will be made available to the general public, and this request is not being made for commercial purposes.

In the event that there are fees, I would be grateful if you would inform me of the total charges in advance of fulfilling my request. I would prefer the request filled electronically, by e-mail attachment if available or CD-ROM if not.

Thank you in advance for your anticipated cooperation in this matter. I look forward to receiving your response to this request within 7 business days, as the statute requires.

Sincerely,

Todd Feathers

Upload documents directly: https://www.muckrock.com/
The University apologizes for the delay. We are in in the final stages of review the responsive records for this request and will respond to you by  December 16, 2021. If you have any questions or concerns, please contact me at my office at 973.972.1981.
Sincerely,
Jewell Battle
University Custodian of Records
Rutgers, The State University of New Jersey
973.972.1981

Attachments:
R006941.pdf (https://u8387795.ct.sendgrid.net/ls/click?upn=nZGH0ylxadMp5hTpNkeAFpiEcrO4GSpKwv3Q9pg-2FXjg5RFzIbE0L-2FFIb5oXGvmWbTlJW-2FnXhICCEAeKSLxDjcxtU-2F10WXYjurvZJ-2Bs4njxYQk4T-2Fp3ivyOOipMUR6rBDTJe5AtcqqZN-2FDMP2Vo0ks1tzTUG9Ws2aIQL0gecJdS11Yio1ugQ77zyPfTNaDDLj7zGWJWGl-2FS9jICbAG3m1KA-3D-3DRsfF_742eHhqwYuLxx0T-2BhV0RQoc79izwEHd9cZ8-2Fkx4-2FURyBAzSgCB9urn3YQVb-2FXa6VqUCvN6EDT8KTZtw1NAJ7DI1vXG9R8ZdKrT12zv9I1NWhKWnV3XaleQV8dVKbe51HUtNvYQjwhlJggl3ea8oZ-2FY3strFo13gcs17kuj7nf1pWdW0zGXuqSxL3sdW-2F-2FGd-2FmVvLnGxSevM-2BJmjisIBYmZvlk5Ye3CA8AS8-2BGou9hCZos7Igcc71Ua2Yl3628W-2Bj8c0oEh4DnCsZ4UN632jxx5Cvwxev7uWNs5jKZOPuZTMty9RQd5mZR5TgvEzv9mkjJ3bkWl-2BMiifbSjTQu3KgY-2FKUHL38tTOHdjZWp2Dsf1WT5BxipsX-2FalOYzbHyUIXfy7MXy8OeSnXPgBOs0sHXrw-3D-3D)

--- Please respond above this line ---

Reference: Rutgers Open Public Records Request,  # R006941-102121
Dear Mr. Feathers,
Please accept this letter as the University Custodian of Records response to your request for records pursuant to the Open Public Records Act (“OPRA”). On October 21, 2021, this office received your request for the following:
“To Whom It May Concern:

Pursuant to the New Jersey Open Public Records Act, I hereby request the following records:

1) All contracts and statements of work between the university and EAB and/or Intersect (formerly Hobson's Intersect). In particular, this should include contracts and statements of work related to EAB's Enroll 360 product and/or Intersect. This should also include any sole source justification documents.

2) All user manuals and employee training materials for Enroll 360 and/or Intersect.

3) Documentation of the Enroll 360 and Intersect predictive models the university uses to help identify prospective students, target student recruitment and advertising, determine financial aid, or inform other recruitment and enrollment decisions. This should include any documents—often called predictive model reports, data libraries, model performance reports, etc.—that describe the statistical and machine learning methods the model uses (e.g., logistical regression, gradient boosting, etc.), what data was used to train the predictive models, what data variables are incorporated in the models, how those variables are weighted, and/or how those models perform.

4) A list of the student academic and demographic variables that university employees can select from within the Intersect software to target recruitment messages to specific groups of students. If a list does not already exist, I will accept screenshots of the variables from the Intersect software.

5) Documentation of all targeted recruitment messages the university has sent through Intersect since Jan. 1, 2019. This should include, where possible, the student academic and demographic variables used to target those messages and impact and ROI reports for those messages.

Should you have any questions about any aspect of this request, please don't hesitate to ask.

I ask that all fees be waived as I am a journalist and intend to use the requested records to publish articles in the public interest. In the event you choose to impose fees, I request a detailed breakdown of the fees, including the hourly wage of each employee involved and an explanation justifying the employee hours required to fulfill the request.

Should you choose to reject this request or redact portions of it, I ask that you provide a detailed breakdown of the statutory exemptions and associated case law underlying your decision to withhold each/any portions from public review.

The requested documents will be made available to the general public, and this request is not being made for commercial purposes.

In the event that there are fees, I would be grateful if you would inform me of the total charges in advance of fulfilling my request. I would prefer the request filled electronically, by e-mail attachment if available or CD-ROM if not.

Thank you in advance for your anticipated cooperation in this matter. I look forward to receiving your response to this request within 7 business days, as the statute requires.

Sincerely,

Todd Feathers

Upload documents directly: https://www.muckrock.com/
The University has reviewed your request. The responsive document(s) is available to you through the Rutgers University Open Records Center. Please log in to the Records Center and "My Request Center" to retrieve the appropriate responsive document(s). The document(s) is also attached to this email for your convenience.
If your request has been denied, you may take your appeal to the New Jersey Government Records Council (NJGRC), which has mediation and dispute resolution procedures, or you may file a lawsuit with the New Jersey Superior Court, as provided by N.J.S.A. 47:1A-1, et seq. Your rights of appeal is provided with this letter at Public Facing Pages of the Rutgers University Open Public Records Request Center . You may also review the brochure at the Rutgers Custodian of Records page or visit the NJGRC page.
If you have any questions, or wish to discuss this further, you may contact my office at 973.972.1981.
Sincerely,
Jewell Battle
University Custodian of Records
Rutgers, The State University of New Jersey
973.972.1981