Enroll 360/Intersect • MuckRock

9 Communications
2 Files

Communications

From: Todd Feathers

10/21/2021

Subject: California Public Records Act Request: Enroll 360/Intersect

To Whom It May Concern:

Pursuant to the California Public Records Act, I hereby request the following records:

1) All contracts and statements of work between the university and EAB and/or Intersect (formerly Hobsons' Intersect). In particular, this should include contracts and statements of work related to EAB's Enroll 360 product and/or Intersect. This should also include any sole source justification documents.

2) All user manuals and employee training materials for Enroll 360 and/or Intersect.

3) Documentation of the Enroll 360 and Intersect predictive models the university uses to help identify prospective students, target student recruitment and advertising, determine financial aid, or inform other recruitment and enrollment decisions. This should include any documents—often called predictive model reports, data libraries, model performance reports, etc.—that describe the statistical and machine learning methods the model uses (e.g., logistical regression, gradient boosting, etc.), what data was used to train the predictive models, what data variables are incorporated in the models, how those variables are weighted, and/or how those models perform.

4) A list of the student academic and demographic variables that university employees can select from within the Intersect software to target recruitment messages to specific groups of students. If a list does not already exist, I will accept screenshots of the variables from the Intersect software.

5) Documentation of all targeted recruitment messages the university has sent through Intersect since Jan. 1, 2019. This should include, where possible, the student academic and demographic variables used to target those messages and impact and ROI reports for those messages.

Should you have any questions about any aspect of this request, please don't hesitate to ask.

I ask that all fees be waived as I am a journalist and intend to use the requested records to publish articles in the public interest. In the event you choose to impose fees, I request a detailed breakdown of the fees, including the hourly wage of each employee involved and an explanation justifying the employee hours required to fulfill the request.

Should you choose to reject this request or redact portions of it, I ask that you provide a detailed breakdown of the statutory exemptions and associated case law underlying your decision to withhold each/any portions from public review.

The requested documents will be made available to the general public, and this request is not being made for commercial purposes.

In the event that there are fees, I would be grateful if you would inform me of the total charges in advance of fulfilling my request. I would prefer the request filled electronically, by e-mail attachment if available or CD-ROM if not.

Thank you in advance for your anticipated cooperation in this matter. I look forward to receiving your response to this request within 10 calendar days, as the statute requires.

Sincerely,

Todd Feathers

From: University of California, Berkeley

10/29/2021

Subject: PRA Request: Enroll 360/Intersect

Dear Mr. Feathers:

This is to acknowledge your California Public Records Act (CPRA) request
below. Your request has been forwarded to appropriate campus offices and a
search for responsive documents is currently underway. Records identified
as responsive to your request will be reviewed, and made available for your
access, in accordance with relevant law and University policy.

Please note that there is no central repository for all University records.
The identification and collection of potentially responsive records is only
the first step in the CPRA response process. The collected records must be
reviewed by this office to ensure that they are in fact responsive to your
request and to assess whether any legal privileges or exemptions from
disclosure are applicable and whether redactions may be required to protect
individuals’ rights to privacy. Please also bear in mind that we are
concurrently fulfilling numerous other requests, many of which were
received before yours and that we generally process requests in the order
in which they are received. The current timeframe for fulfillment of most
requests is ten weeks, although this may vary due to the nature and
complexity of the request.

Although the requested records have not yet been fully identified, based on
the terms of the request, we have made a preliminary determination that the
request likely does seek disclosable records within the possession of the
University. This office will provide you with a status update after the
requested records have been thoroughly reviewed.

Please note that CPRA allows agencies to make records available “upon
payment of fees covering direct costs of duplication.” Government Code
section 6253(b).
Regards,

Liane Wong
Public Records Coordinator
************************************
Public Records Office
University of California, Berkeley

---------- Forwarded message ---------
From: <requests@muckrock.com>
Date: Thu, Oct 21, 2021 at 10:16 AM
Subject: California Public Records Act Request: Enroll 360/Intersect
To: <lianewong@berkeley.edu>

University of California, Berkeley
PRA Office
MC #1500
200 California Hall
Berkeley, CA 94720-1500

October 21, 2021

To Whom It May Concern:

Pursuant to the California Public Records Act, I hereby request the
following records:

1) All contracts and statements of work between the university and EAB
and/or Intersect (formerly Hobsons' Intersect). In particular, this should
include contracts and statements of work related to EAB's Enroll 360
product and/or Intersect. This should also include any sole source
justification documents.

2) All user manuals and employee training materials for Enroll 360 and/or
Intersect.

3) Documentation of the Enroll 360 and Intersect predictive models the
university uses to help identify prospective students, target student
recruitment and advertising, determine financial aid, or inform other
recruitment and enrollment decisions. This should include any
documents—often called predictive model reports, data libraries, model
performance reports, etc.—that describe the statistical and machine
learning methods the model uses (e.g., logistical regression, gradient
boosting, etc.), what data was used to train the predictive models, what
data variables are incorporated in the models, how those variables are
weighted, and/or how those models perform.

4) A list of the student academic and demographic variables that university
employees can select from within the Intersect software to target
recruitment messages to specific groups of students. If a list does not
already exist, I will accept screenshots of the variables from the
Intersect software.

5) Documentation of all targeted recruitment messages the university has
sent through Intersect since Jan. 1, 2019. This should include, where
possible, the student academic and demographic variables used to target
those messages and impact and ROI reports for those messages.

Should you have any questions about any aspect of this request, please
don't hesitate to ask.

I ask that all fees be waived as I am a journalist and intend to use the
requested records to publish articles in the public interest. In the event
you choose to impose fees, I request a detailed breakdown of the fees,
including the hourly wage of each employee involved and an explanation
justifying the employee hours required to fulfill the request.

Should you choose to reject this request or redact portions of it, I ask
that you provide a detailed breakdown of the statutory exemptions and
associated case law underlying your decision to withhold each/any portions
from public review.

The requested documents will be made available to the general public, and
this request is not being made for commercial purposes.

In the event that there are fees, I would be grateful if you would inform
me of the total charges in advance of fulfilling my request. I would prefer
the request filled electronically, by e-mail attachment if available or
CD-ROM if not.

Thank you in advance for your anticipated cooperation in this matter. I
look forward to receiving your response to this request within 10 calendar
days, as the statute requires.

Sincerely,

Todd Feathers

View request history, upload responsive documents, and report problems here:
https://www.muckrock.com/

Filed via MuckRock.com
E-mail (Preferred): requests@muckrock.com

For mailed responses, please address (see note):
MuckRock News
DEPT MR 120368
411A Highland Ave
Somerville, MA 02144-2516

PLEASE NOTE: This request is not filed by a MuckRock staff member, but is
being sent through MuckRock by the above in order to better track, share,
and manage public records requests. Also note that improperly addressed
(i.e., with the requester's name rather than "MuckRock News" and the
department number) requests might be returned as undeliverable.

From: Muckrock Staff

11/15/2021