Requested by StopPredatoryGambling on Nov. 29, 2010 for the Massachusetts State Lottery of Massachusetts and fufilled on Jan. 30, 2012
Status: Completed
To Whom It May Concern:
Pursuant to the state Freedom of Information Act, G.L.M. c.4, €7, clause 26th, I hereby request the following records:
1. The total amount spent on advertising and any marketing activities for FY 2009
and FY 2010.
2. A breakdown of advertising expenditures, including but not limited to the amount
spent on television advertising, radio advertising, print advertising, point of sale
advertising, internet advertising, direct mail, and free tickets/coupons for FY 2009
and FY 2010.
3. Copies (preferably in digital form) of all ads used for television advertising, radio
advertising, print advertising, point of sale advertising, internet advertising and
direct mail for FY 2009 and FY 2010.
4. Any and all agency e-mails related to advertising and marketing activities for FY
2009 and FY 2010.
5. All market research conducted in FY 2009 and FY 2010, including the results of
any surveys and focus group studies and any analyses of the measured impacts.
I also request that, if appropriate, fees be waived as we believe this request is in the public interest, as suggested but not stipulated by the recommendations of the Massachusetts Supervisor of Public Records. The requested documents will be made available to the general public free of charge as part of the public information service at MuckRock.com, processed by a representative of the news media/press and is made in the process of news gathering and not for commercial usage.
In the event that fees cannot be waived, I would be grateful if you would inform me of the total charges in advance of fulfilling my request. I would prefer the request filled electronically, by e-mail attachment if available or CD-ROM if not.
Thank you in advance for your anticipated cooperation in this matter. I look forward to receiving your response to this request within 10 business days, as the statute requires.
Sincerely,
Nathaniel Beaudoin
The initial response to a request to the Massachusetts State Lottery Commission materials related to the marketing of the Massachusetts State Lottery.
Spoke with Dennis Kirwan, who indicated that Jay Harney was handling this request and could be reached at 781-849-5513.
To Whom It May Concern:
I wanted to follow up on the following Freedom of Information request, copied below, and originally submitted on Nov. 29, 2010. Please let me know when I can expect to receive a response, or if further clarification is needed.
Thank you for your help.
Dear Mr. Beaudoin,
Attached please find the response to your FOIA request. Please feel free to contact me if you have any questions.
Sincerely,
Jay Harney
John W. Harney, Esq.
Associate General Counsel
Massachusetts State Lottery Commission
60 Columbian Street
Braintree, MA 02184
(781) 849-5513
Hi,
We'd like to narrow our scope of this request to market research conducted in FY 2009 and FY 2010, including surveys and focus groups. We'll send out a check for the $469.00 in cited fees shortly, but would appreciate an estimate for when this work can be completed.
Thanks!
Nathaniel,
I will find out and get back to you later today.
Jay Harney
To Whom It May Concern:
I wanted to follow up on the following Freedom of Information request, copied below, and originally submitted on Nov. 29, 2010. Please let me know when I can expect to receive a response, or if further clarification is needed.
Thank you for your help.
Nathaniel,
I just wanted to be clear. You are referring to the following section of my letter to you dated June 17, 2011:
(5) All market research conducted in FY 2009 and FY 2010, including the results of any surveys and focus group studies and any analyses of the measured impact:
Search, segregate and make copies of records: Estimated 15 total hours at the lowest paid employee who has the necessary knowledge or experience to complete the task ($31.26/hour) = $469.00
Is this correct?
Jay Harney
Yes, that is correct. The check will be mailed tomorrow.
To Whom It May Concern:
I wanted to follow up on the following Freedom of Information request, copied below, and originally submitted on Nov. 29, 2010. Please let me know when I can expect to receive a response, or if further clarification is needed.
Thank you for your help.
I have hard copies of the requested information. Please advise as to where you would like me to send it.
Please send the documents to:
MuckRock News
Dept. 260
PO Box 55819
Boston, MA 02205-5819
They will be in the mail today. Sorry for the delay.
Copies of requested marketing materials produced by or for the Massachusetts State Lottery Commission.
A cover letter granting the request.
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